Free rows from Market Capitalization DV Leader

Last week Tableau increased by 10-fold the capacity of Data Visualizations published with Tableau Public to a cool 1 Million rows of Data, basically to the same amount of rows, which Excel 2007, 2010 and 2013 (often used as data sources for Tableau Public) can handle these days and increased by 20-fold the storage capacity (to 1GB of free storage) of each free Tableau Public Account, see it here:

It means that free Tableau Public Account will have the storage twice larger than Spotfire Silver’s the most expensive Analyst Account (that one will cost you $4500/year). Tableau said: “Consider it a gift from us to you.”. I have to admit that even kids in this country know that there is nothing free here, so please kid me not – we are all witnessing of some kind of investment here – this type of investment worked brilliantly in the past… And all users of Tableau Public are investing too – with their time and learning efforts.

And this is not all: “For customers of Tableau Public Premium, which allows users to save locally and disable download of their workbooks, the limits have been increased to 10 million rows of data at 10GB of storage space” see it here: without changing the price of service (of course in Tableau Public Premium price is not fixed and depends on the number of impressions).

Out of 100+ millions of Tableau users only 40000 qualified to be called Tableau Authors, see it here so they are consuming Tableau Public’s Storage more actively then others. As an example you can see my Tableau’s Author Profile here: .

I will assume those Authors will consume 40000GB of online storage, which will cost to Tableau Software less then (my guess, I am open to correction from blog visitors) $20K/year just for the storage part of Tableau Public Service.

During the last week the other important announcement on 8/8/13 – Quarterly Revenue – came from Tableau: it reported the Q2 revenue of $49.9 million, up 71% year-over-year: .

Please note that 71% is extremely good YoY growth compare with the entire anemic “BI industry”, but less then 100% YoY which Tableau grew in its private past.

All these announcements above happened simultaneously with some magical (I have no theory why this happened; one weak theory is the investors madness and over-excitement about Q2 revenue of $49.9M announced on 8/8/13?) and sudden increase of the nominal price of Tableau Stock (under the DATA name on NYSE) from $56 (which is already high) on August 1st 2013 (announcement of 1 millions of rows/1GB storage for Tableau public Accounts) to $72+ today:


It means that the Market Capitalization of Tableau Software may be approaching $4B and sales may be $200M/year. For comparison, Tableau’s direct and more mature competitor Qliktech has now the Capitalization below $3B while its sales approaching almost $500M/year. From Market Capitalization point of view in 3 moths Tableau went from a private company to the largest Data Visualization publicly-traded software company on market!

Tableau Server is in the Cloud

Competition in Data Visualization market is not only on features, market share and mindshare but also on pricing and lisensing. For example the Qlikview licensing and pricing is public for a while here: and Spotfire Silver pricing public for a while too: .

Tableau Desktop has 3 editions: Public (Free), Personal ($999) and Professional ($1999), see it here: ; in addition you can have full Desktop (read-only) experience with free Tableau Reader (neither Qlikview nor Spotfire have free readers for server-less, unlimited distribution of Visualizations, which is making Tableau a mind-share leader right away…)

The release of Tableau Server online hosting this month: heated the licensing competition and may force the large changes in licencing landscape for Data Visualization vendors. Tableau Server existed in the cloud for a while with tremendous success as Tableau Public (free) and Tableau Public Premium (former Tableau Digital with its weird pricing based on “impressions”).

But Tableau Online is much more disruptive for BI market: for $500/year you can get the complete Tableau Server site (administered by you!) in the cloud with (initially) 25 (it can grow) authenticated by you users and 100GB of cloud storage for your visualizations, which is 200 times more then you can get for $4500/year top-of-the line Spotfire Silver “Analyst account”. This Tableau Server site will be managed in the cloud by Tableau Software own experts and require nor IT personnel from your side! You may also compare it with .

A hosted by Tableau Software solution is particularly useful when sharing dashboards with customers and partners because the solution is secure but outside a company’s firewall. In the case of Tableau Online users can publish interactive dashboards to the web and share them with clients or partners without granting behind-the-firewall access.

Since Tableau 8 has new Data Extract API, you can do all data refreshes behind your own firewall and republish your TDE files in the cloud anytime (even automatically, on demand or on schedule) you need. Tableau Online has no minimum number of users and can scale as a company grows. At any point, a company can migrate to Tableau Server to manage it in-house. Here is some introductionla video about Tableau Online: Get started with Tableau Online.

Tableau Server in the cloud provides at least 3 ways to update your data (more details see here: )


Here is another, more lengthy intro into Tableau BI in Cloud:

Tableau as a Service is a step in right direction, but be cautious:  in practice, the architecture of the hosted version could impact performance. Plus, the nature of the product means that Tableau isn’t really able to offer features like pay-as-you-go that have made cloud-based software popular with workers. By their nature, data visualization products require access to data. For businesses that store their data internally, they must publish their data to Tableau’s servers. That can be a problem for businesses that have large amounts of data or that are prevented from shifting their data off premises for legal or security reasons. It could also create a synchronization nightmare, as workers play with data hosted at Tableau that may not be as up-to-date as internally stored data. Depending on the location of the customer relative to Tableau’s data center, data access could be slow.

And finally, the online version requires the desktop client, which costs $2,000. Tableau may implement Tableau desktop analytical features in a browser in the future while continue to support the desktop and on-premise model to meet security and regulations facing some customers.